Tétouan is our founding city and the home of the LSSAN collection. The medina of Tétouan — a UNESCO World Heritage site — has been a centre of Andalusian-Moroccan craft for centuries. Our leatherworking partners here are master craftsmen trained in the saddlery and hand-tooling traditions of northern Morocco: hand-embossing, hand-stitching, and the application of traditional geometric and floral motifs that define the LSSAN aesthetic. Many of our Tétouan artisans learned their craft from their fathers and grandfathers. Several are now training the next generation in their own workshops.

The Jbala region and the blue city of Chefchaouen are home to the craftswomen who produce our handwoven textiles. Working on traditional horizontal looms, they create our blankets, throws, cushion covers, and Sabra silk pieces using natural fibres — wool, cotton, and cactus silk — and patterns drawn from the Amazigh textile tradition that has defined this region for millennia. Many of our Chefchaouen partners work within women’s cooperatives that provide economic independence and skills transmission to younger generations of craftswomen in the Jbala mountains.

Our Marrakech partnerships produce the leather poufs, Moroccan rugs, and cactus silk home decor that bring the warmth and texture of Moroccan interiors into homes around the world. Marrakech has long been a crossroads of Moroccan craft traditions — a city where Saharan, Berber, and Arab influences have merged into a distinctive aesthetic. Our partners here include specialist pouf makers who work with vegetable-tanned cowhide, rug weavers trained in both kilim and pile-weave techniques, and cactus silk artisans who produce our Sabra cushions and decorative pieces.