Artisans with an Entrepreneurial spirit
Combining creative freedom, innovation and the preservation and transmission of exceptional know-how, are the guidlines that shapes our vision of entrepreneurial spirit.
Moroccan Corridor® is a growing Leather Goods and Home Decor Business. Headed by a women, this label was launched in 2016 in Tetouan, northern of Morocco, with the ambition of bringing Moroccan ancestral know-how to the top, and giving it the worldwide recognition it deserves, while creating more sustainable and equitable business model.
Mission
To tirelessly exporting the Arts and Crafts of skilled Moroccan craftsman and making them available to the discerning Morocco lovers around the world.
« We consistently strive to interpret and re-invent this category, to cater to lovers of Moroccan fashion and tradition from around the world. We engage in tireless effort to ensure that the items we manufacture not only reflect the traditional heritage of Morocco, but are also of a consistent and reliable standard. » according to Hasnaa, the CEO of Moroccan Corridor®.
She added that « We believe delivering excellent business performance and benefiting society are inextricably linked and the way forward for responsible companies. We put social and environmental goals on a par with economic ones, thereby overcoming a key structural driver of inequality and environmental damage. »
Leather bags
The brand offers beautifully handcrafted and hand tooled leather bags, wallets, clutch bags, portfolios, satchels, belts, footwear and Office bags.
Made from genuine Leather, created and handcrafted by master artisans from Morocco and inspired by Moroccan Heritage, Culture and History.
Moroccan Corridor® bag is a combination of geometric designs, symmetry, & vibrant colours that intrigue the eyes.
Moroccan Corridor® bag designers have chosen to embellish it entirely with Moroccan design art forms. This beautiful, detailed technique was inspired by a traditional Moroccan craft called tooling. Used as way to enhance and add ornate details to saddles in the equestrian world, Moroccan Corridor® artisans meticulously adapted this technique, drawing by hand Moroccan design patterns.
Putting a contemporary twist on an ancestral art form, Moroccan Corridor® bags take us on a voyage of discovery within the circle, delineating patterns that repeat through different symmetries, like tiling and plaster carvings of North Africa and geometric patterns in Islamic art…
A new line of Moroccan Corridor® ethnic handbags has been launched in 2017 under the registrated mark LSSAN. This line of handbags constitues today the flagship product of Moroccan Corridor® leather bags.
The LSSAN brand - لسان
The word LSSAN comes from the Arabic word LISSAN which means "Tongue". LISSAN is pronounced LSSAN in the dialects of North Africa, especially in Morocco.
With its special shape, where the lower part of the front of the bag looks like a tongue, the choice of the name LSSAN for this collection were naturally obvious.
The LSSAN label is inspired by the Moroccan tradition of leather, where craftsmen excel in artistic representation on leather, through geometric signs, the Amazigh alphabet (Berber) or simply by drawing inspiration from the rich and diverse nature of the country.
Youtube Video to include https://youtu.be/sCAP0A2G3vU
Executed in ethnic style, the bag craftsmanship is inspired by the ancient culture of Morocco. The Label is crafted in small batches and made close to our hearts with passionate attention to quality, detail & attaining the perfect fit. Created in the canyons of Tetouan, Morocco, The Label echoes the 70's golden era. Drawing inspiration from old photographs, books, films, moroccan muzeums and old artisans memories, we seek to create something worth passing on for generations to come.
Home Décor
Moroccan interior is very exotic with the combination of strong colors for the accents and layers of textures and patterns.
Through an extensive Home Decor collections of Blankets and Throws, Pillows and Cushion Covers, Berber Rugs, leather poufs and moroccan furniture , Moroccan Corridor® provides the shape of furniture or decorations that will bring the wow factor in the home.
Handwoven Home Textile
Moroccan textiles are having a huge moment in home decor. Used on beds and sofas by lovers of the bohemian look, the Moroccan Corridor® collections of Moroccan Blankets, Throws and Cushion Covers, handwoven by craftswomen from Jbala Region, Chefchaouen or Atlas, add just enough of the boho aesthetic with Inspired colors of nature and Significant patterns and symbols, from the creative imagination of moroccan craftswomen.
Leather Ottoman
Moroccan Corridor ® provides a large selection of authentic Moroccan leather poufs and pillows, made of full grain natural leather stitched together and hand embroidered with exquisite detailing on the top. An ideal addition to any room from the living room to the playroom. They are available in many colors and can be used as footstools, seating around coffee tables, or a side table.
Moroccan Rugs
Moroccan Corridor ® has an exquisite collection of authentic Moroccan rugs, handcrafted with traditional designs and vibrant
The team
As explained by Moroccan Corridor® CEO, « Our skill is to cultivate and support the skilled craftsmen of Morocco by promoting and distributing their marvels to the furthest reaches of the world.
Our artisans are artists who express themselves through these anthropological works and invite you to discover the Moroccan handicraft in all its forms, and to experience the charm of different cultures and places in Morocco. »
Moroccan Corridor® has about twenty craftsmen and craftswomen working in the fields of leather and textiles, and encourage the protection of craftsmanship by recruiting young people for internships or summer workshops to help them discover and contribute to the preservation of this heritage.
Challenges
Handicrafts preserve and promote cultural and artistic traditions. However, this industry is facing serious setbacks and it is necessary to implement a sustainable program to help artisans and to safeguard the national and cultural heritage which is represented by these crafts.
Industrialization and globalization has negatively affected artisans. Economies of scale are not available to artisans and production costs are higher. Goods produced in small scale industries cannot compete in open market if the same goods were manufactured on a large scale.
Industrialization has also changed the lifestyles and needs of people which has resulted in handicrafts losing their demand and importance. As industrial products become more sophisticated, handicrafts lose their value, which is threatening the extinction of several crafting techniques.
Two levers for the Moroccan Corridor’s revival and sustainability strategies to face these challenges:
E-commerce to have access to a global market and to sell products to customers all over the world without the need for a physical storefront.
Innovation to merge traditional crafts with modern designs, hence making handicraft business a competetive one, connected to international markets and open to opportunities.
Opportunities
There is a massive demand for handmade products globally. Handmade or artisanal products are high quality and unique, making them desirable for people.
In particular, considered as historic sectors anchored in the Moroccan culture, the leather and home furniture sectors continue to represent one of the sectors with great potential to the export for the Moroccan industry.
Differentiation and upgrading, finished product with higher added, innovation and creativity, responsiveness and service, constitute the framework on which the current and future strategy of Moroccan Corridor® to take part of this poential to the export.
The CEO of Moroccan Corridor® added that « We aspire to amplify our mission and serve as a force for good, creating a more rewarding and sustainable future for our employees, financial professionals, clients, partners and communities. »